NCN’s mission is to become a leading provider of out-of-home(OOH) advertising and other media services in China, primarily serving corporate customers with large and global brands. We are currently building a nationwide out-of-home media network that includes roadside billboards as well as large, strategically located, high-impact digital video mega-displays. The Company’s focus is primarily on its growing media platforms in Beijing, Shanghai and other major cities in China.

Media and advertising is one of the fastest growing industries in China. China’s advertising market has grown at a compound annual rate of 15.5% in the last five years, as compared with rest of the Asia-Pacific region ex-Japan at 9.2%, Japan at -0.7%, North America at 4.0%, and Europe at 2.9%. 

According to BOCI, out-of-home TV advertising is the fastest-growing segment within China’s out-of-home sector even though it only began in 2003.  Out-of-home TV advertising consists of flat-panel screens, some featuring sophisticated LED video displays, installed in office buildings and hypermarkets, in high-traffic outdoor locations and in vehicles such as buses and taxis. 

In China, out-of-home media is concentrated in the top-tier cities, where traffic is frequent and the ad rates are sufficient to offset the higher operating expenses associated with operating a flat panel display .  The competition is stiffening as new entrants explore new locations that are not yet secured by means of exclusive contracts.

安博集团公司的使命是成为一个中国的户外媒体广告和其它的媒体服务的领导者，首要地服务大型的和全球的品牌于公司的客户。现在我们在建立一个全国性的户外媒体网络，其包括路边的广告牌、策略上的位置、高效的数码视像大屏幕。本公司主要专注于在中国北京、上海和其他主要的城市发展媒体平台。

媒体和广告是中国发展最快的行业之一。中国的广告业在过去5年中实现了15.5%的复合年增长率，而除了日本以外的亚太区的广告业增长率为9.2%，日本为负的0.7%，北美为4.0%，欧洲则为2.9%。

根据 BOCI 数据，2003年才起步的户外电视广告已经成为户外广告领域内发展最快的一个分支。户外电视广告包括安装在写字楼和超级市场、繁忙的户外地方以及公共汽车和出租车等交通工具上的平板屏幕。

在中国，户外媒体集中于一些高层次的城市，这些城市里交通工具十分常见，而且广告费用也足以用来抵消相关的经营费用的上涨。随着新进入者寻求专营合同还未囊括的新的广告投放点，竞争变得日趋激烈。