We help you get in-touch with people.
我们极力为客户对接更多群众。

Media Network
媒体网络

NCN’s mission is to become a leading provider of out-of-home(OOH) advertising and other media services in China, primarily serving corporate customers with large and global brands. We are currently building a nationwide out-of-home media network that includes roadside billboards as well as large, strategically located, high-impact digital video mega-displays. The Company’s focus is primarily on its growing media platforms in Beijing, Shanghai and other major cities in China.

Media and advertising is one of the fastest growing industries in China. China’s advertising market has grown at a compound annual rate of 15.5% in the last five years, as compared with rest of the Asia-Pacific region ex-Japan at 9.2%, Japan at -0.7%, North America at 4.0%, and Europe at 2.9%. 

According to BOCI, out-of-home TV advertising is the fastest-growing segment within China’s out-of-home sector even though it only began in 2003.  Out-of-home TV advertising consists of flat-panel screens, some featuring sophisticated LED video displays, installed in office buildings and hypermarkets, in high-traffic outdoor locations and in vehicles such as buses and taxis. 

In China, out-of-home media is concentrated in the top-tier cities, where traffic is frequent and the ad rates are sufficient to offset the higher operating expenses associated with operating a flat panel display .  The competition is stiffening as new entrants explore new locations that are not yet secured by means of exclusive contracts.

安博的使命是成为一个中国的户外媒体广告和其它的媒体服务的领导者,首要地服务大型的和全球的品牌于公司的客户。现在我们在建立一个全国性的户外媒体网络,其包括路边的广告牌、策略上的位置、高效的数码视像大屏幕。本公司主要专注于在中国北京、上海和其他主要的城市发展媒体平台。

媒体和广告是中国发展最快的行业之一。中国的广告业在过去5年中实现了15.5%的复合年增长率,而除了日本以外的亚太区的广告业增长率为9.2%,日本为负的0.7%,北美为4.0%,欧洲则为2.9%。

根据 BOCI 数据,2003年才起步的户外电视广告已经成为户外广告领域内发展最快的一个分支。户外电视广告包括安装在写字楼和超级市场、繁忙的户外地方以及公共汽车和出租车等交通工具上的平板屏幕。

在中国,户外媒体集中于一些高层次的城市,这些城市里交通工具十分常见,而且广告费用也足以用来抵消相关的经营费用的上涨。随着新进入者寻求专营合同还未囊括的新的广告投放点,竞争变得日趋激烈。

Competition Advantage
竞争优势

Unlike some other media assets, private ownership of out-of-home media assets such as billboards and TV display advertising panels is allowed in China. The operating rights are typically exclusive and may last multiple years. Out-of-home advertising is perhaps the least subject to content regulations in China among all the media formats. NCN plans to take full advantage of the current market situation in the out-of-home media and expand its media network as opportunities allow.

与一些其它媒体资产不同,私有户外媒体资产,比如广告牌&电视显示广告牌在中国是得到允许的。在所有媒体形式中,户外媒体可能是最少受到内容规定的限制的。安博计划充分利用户外媒体现有市场形势,拓展媒体网络与机会一样的承诺。

First Mover Advantage

  • Limited number of premium display locations.
  • Limited number of permit opportunities.
  • First to market could command up to 60% of national outdoor LED display market.
  • First to national outdoor display network will command premium pricing. 

Nationwide Network

  • Global brands prefer to contract with a single provider.
  • National network commands premium pricing.

High Barriers to Entry

  • Limited number of media rights and complicated approval process.
  • NCN has developed strong and solid long term local government relationships.
  • Limited number of prime locations.
  • Consolidation in major cities – eliminating many older and non-permitted displays and replacing them with fewer, high revenue LED displays.

High Gross Margins

  • 40%-50% Gross Profit Margins.
  • Strengthens potential for possible cash flow.
  • Enables Network CN to more effectively compete with price, if price competition materializes, and still remain profitable.
 
市场先入(首倡者)优势
  • 有限的顶级显示屏幕位置。
  • 有限的业务许可机会。
  • 最先进入该媒体市场,拥有全国达60%以上的户外LED屏幕市场的份额。
  • 先建立全国户外显示屏幕网络,拥有独立定价优势。
 
全国性网络
  • 全球性的品牌广告主往往更愿意选择唯一一家服务提供商来签约。
  • 全国性的网络可以博得定价优势市场。
 
准入的门槛越来越高
  • 有限的媒体授权和错综复杂的审批程序。
  • NCN已经同当地政府建立了稳固的、扎实的长期合作关系。
  • 有限的顶级地段。
  • 在重要城市的业务合并 – 拆除了许多旧的和未经批准的显示屏幕,而代之以绝对数量较少、但收入更高的LED显示屏幕。
 
极高的毛利润
  • 40%-45%的毛利润率。
  • 增强了正向现金流的潜能。
  • 如果价格战势在必行,使安博能凭借价格有效竞争,并且还能保持盈利。

Growth
发展

Targets start from 2008 :

  • Obtain rights to install and operate 2,000 roadside LED video panels.
  • Complete installation and operate a total of 1,000 roadside panels.
  • Obtain rights for ten (10) mega-size digital video billboards.
  • As of January 2008, we have successfully obtained rights to install and operate more than 923 roadside LED video panels, 8 mega-size digital video billboards and 922 light boxes.

目标从 2008 年开始 :

  • 获得安装和操作两千个路边的LED影视屏幕的许可权。
  • 已完成总共一千个路边屏幕的安装和操作。
  • 获得十个大型LED屏幕的使用权 。
  • 于2008年1月,安博已成功地获得多于923个路边的LED屏幕、8个大型LED屏幕和922个光管灯箱的安装和操控权。